Free Local SEO Audit Tool for Service Businesses — Score Your Site | LocalHero

Free instant local SEO audit for plumbers, HVAC, electricians, dentists, roofers & more. We check 17 local SEO factors — phone visibility, NAP, local schema, map signals & more. LocalHero is a top-rated SEO agency dedicated to helping small businesses grow.

Free Local SEO Audit Tool for Service Businesses

Get a free instant local SEO audit for your plumbing, HVAC, electrical, dental, roofing, auto repair, cleaning, or law firm website. We check 17 local SEO factors and grade your site A through F in 30 seconds — no signup required.

What we check

Phone number visible on page — critical for local customers and map pack ranking
Business address on page — NAP consistency signal for Google Maps
LocalBusiness schema markup — tells Google your business type and location
City name in title tag — location keyword signal for local search
Google Maps embed — local trust and relevance signal
HTTPS security — Google ranking factor
Page speed and Core Web Vitals — LCP, FCP, CLS, TBT
Mobile viewport — over 70% of local searches happen on mobile
Canonical URL — prevents duplicate content issues
Structured data — helps Google display rich results
Open Graph tags — controls how your page looks when shared
Title tag — most important on-page ranking factor
Meta description — affects click-through rate from search results
H1 heading — primary on-page relevance signal
Image alt text — accessibility and image search ranking
Robots meta tag — confirms your page is indexable
Overall local SEO grade A through F

Who is this for?

This free local SEO audit tool is built specifically for local service businesses: plumbers, HVAC contractors, electricians, dentists, roofers, auto repair shops, cleaning services, attorneys, landscapers, painters, pest control companies, handymen, and general contractors.

Frequently asked questions

Is this local SEO audit tool really free?

Yes, 100% free. No credit card, no signup required. Select your trade, enter your URL, and get your local SEO score instantly.

How is this different from a generic SEO audit?

Most SEO audit tools only check basic on-page factors like title tags and meta descriptions. Our tool also checks local-specific signals: phone number visibility, business address on page (NAP), LocalBusiness schema, location keywords in your title, and Google Maps embed — the factors that directly affect whether you show up in the Google Map Pack.

What is the Google Map Pack and why does it matter?

The Map Pack is the block of 3 local businesses that appears at the top of Google when someone searches for a local service. It drives 44% of all clicks for local searches. Most of our checks are designed specifically to improve your chances of appearing there.

My site got a low score — what should I fix first?

Start with any Critical items such as HTTPS and indexability, then High Impact local issues like missing phone number, no address on page, and no LocalBusiness schema. These have the biggest impact on local rankings and are usually quick fixes.

Does this check my Google Business Profile?

This tool checks your website on-page local SEO signals. Your Google Business Profile is a separate system. For a full local SEO audit including GBP optimization, map pack analysis, and citation consistency, book a free strategy call with our team.